Recent and pending mandates by the federal government will directly impact every company that collects or uses consumer data online. The privacy policies for all interactive web sites and mobile apps, included those owned by currently-regulated companies, will require dramatic reassessment in a way that will certainly change the online business model.
The Obama Administration has released its Consumer Privacy Bill of Rights for web users, which serves as the framework for its larger plan, “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy.” The Administration’s action is intended to establish a basic, universal bill of privacy rights for consumer web users regarding how their data is collected and used online. Although surprising to some in its scope, the Privacy Bill of Rights and related plan were developed with industry input, and leading technology companies have already agreed to voluntarily follow
its provisions.
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